Celebrity, convergence & transformation

Brownlie, Douglas and Hewer, Paul and Kerrigan, Finola (2015) Celebrity, convergence & transformation. Journal of Marketing Management. ISSN 0267-257X (In Press)

ORCID iDs

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Article
  ID code:	52234
  Dates:	Date Event 2015 Published 2015 Accepted
  Keywords:	Marketing. Distribution of products, Strategy and Management, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Mar 2015 16:17
  Last modified:	18 Jan 2023 09:53
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/52234