Celebrity, convergence & transformation

Brownlie, Douglas and Hewer, Paul and Kerrigan, Finola (2015) Celebrity, convergence & transformation. Journal of Marketing Management. ISSN 0267-257X (In Press)

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Author(s):Brownlie, Douglas, Hewer, Paul ORCID logoORCID: https://orcid.org/0000-0002-7661-8195 and Kerrigan, Finola
Item type:Article
ID code:52234
Keywords:Marketing. Distribution of products, Strategy and Management, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:13 Mar 2015 16:17
Last modified:08 Jan 2020 21:36
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URI:https://strathprints.strath.ac.uk/id/eprint/52234
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