Celebrity, convergence & transformation
Brownlie, Douglas and Hewer, Paul and Kerrigan, Finola (2015) Celebrity, convergence & transformation. Journal of Marketing Management. ISSN 0267-257X (In Press)
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Brownlie, Douglas, Hewer, Paul ![]() | Item type: | Article |
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ID code: | 52234 |
Keywords: | Marketing. Distribution of products, Strategy and Management, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 13 Mar 2015 16:17 |
Last modified: | 17 Dec 2020 02:08 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/52234 |
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