Measuring implicit trust and automatic attitude activation
Burns, Calvin and Conchie, Stacey; Lyon, Fergus and Möllering, Guido and Sanders, Mark, eds. (2015) Measuring implicit trust and automatic attitude activation. In: Handbook of Research Methods on Trust. Edward Elgar, London, pp. 239-248. ISBN 978 1 78254 740 2
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When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
ORCID iDs
Burns, Calvin ORCID: https://orcid.org/0000-0002-5435-3114 and Conchie, Stacey; Lyon, Fergus, Möllering, Guido and Sanders, Mark-
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Item type: Book Section ID code: 51924 Dates: DateEvent30 July 2015PublishedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Work, Organisation and Employment Depositing user: Pure Administrator Date deposited: 25 Feb 2015 11:53 Last modified: 11 Nov 2024 14:59 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/51924
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