Mainstream magazines : home and mobility

Hammill, Faye and Smith, Michelle; Sugars, Cynthia, ed. (2015) Mainstream magazines : home and mobility. In: The Oxford Handbook of Canadian Literature. Oxford University Press, Oxford, pp. 352-368.

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This chapter discusses mainstream magazines, which were at their height in Canada in the early and mid-twentieth century, peaking in both popularity and diversity of titles between the late 1920s and late 1950s. Their rise kept pace with the growing urban, White professional middle class that sought out such magazines for advice, news, and entertainment. The topics broached were typically inflected with an appeal to readers’ patriotism, not least because this was a reliable means of distinguishing Canadian periodicals from their American competitors.