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A system to retrieve consumer-facing product information

Doyle, M.J. and Carus, D. and Pridham, M.S. (2005) A system to retrieve consumer-facing product information. British Food Journal, 107 (10). pp. 781-791. ISSN 0007-070X

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Abstract

Databases of consumer-facing product information from food package labels are required for a variety of purposes, such as online shopping and computerised nutrition education. The aim of this research was to develop a novel method of recording and storing data in a structured electronic format. It was found that this approach reduces the time taken to gather and enter data and also lessen the likelihood of error. The value of this program is the provision of a robust data entry system that avoids the requirement for the products to be physically present. The software has been distributed to a data warehouse in the supply chain for evaluation.

Author(s):Doyle, M.J., Carus, D. and Pridham, M.S.
Item type:Article
ID code:5034
Keywords:customer orientation, data handling, databases, food products, labelling, product information, Marketing. Distribution of products, Mechanical engineering and machinery, Food Science
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Technology > Mechanical engineering and machinery
Department:Faculty of Engineering > Mechanical and Aerospace Engineering
Depositing user: Strathprints Administrator
Date deposited:20 Dec 2007
Last modified:03 Jan 2019 11:39
URI:https://strathprints.strath.ac.uk/id/eprint/5034
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