Pushing the boundaries, sketching the future
Hewer, Paul and Tadajewski, Mark (2014) Pushing the boundaries, sketching the future. Journal of Marketing Management, 30 (11-12). pp. 183-185. ISSN 0267-257X
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Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.
| Author(s): | Hewer, Paul  ORCID: https://orcid.org/0000-0002-7661-8195 and Tadajewski, Mark | Item type: | Article |
|---|---|
| ID code: | 50029 |
| Keywords: | future marketing, marketing knowledge, academy of marketing , Marketing. Distribution of products, Strategy and Management, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 24 Oct 2014 16:01 |
| Last modified: | 15 Jan 2020 20:59 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/50029 |
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