Pushing the boundaries, sketching the future

Hewer, Paul and Tadajewski, Mark (2014) Pushing the boundaries, sketching the future. Journal of Marketing Management, 30 (11-12). pp. 183-185. ISSN 0267-257X (https://doi.org/10.1080/0267257X.2014.941668)

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Abstract

Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.

ORCID iDs

Hewer, Paul ORCID logoORCID: https://orcid.org/0000-0002-7661-8195 and Tadajewski, Mark;
  • Item type:Article
    ID code:50029
    Dates:
    Date
    Event
    2014
    Published
    25 September 2014
    Published Online
    Keywords:future marketing, marketing knowledge, academy of marketing , Marketing. Distribution of products, Strategy and Management, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:24 Oct 2014 16:01
    Last modified:05 Feb 2023 02:30
    URI:https://strathprints.strath.ac.uk/id/eprint/50029
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