Pushing the boundaries, sketching the future

Hewer, Paul and Tadajewski, Mark (2014) Pushing the boundaries, sketching the future. Journal of Marketing Management, 30 (11-12). pp. 183-185. ISSN 0267-257X

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Abstract

Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.