2013 Academy of Marketing annual conference special issue : marketing relevance

Doherty, Anne Marie (2014) 2013 Academy of Marketing annual conference special issue : marketing relevance. Journal of Marketing Management, 30 (9/10). pp. 829-831. ISSN 0267-257X

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Abstract

The Academy of Marketing 2013 (AM2013) conference was hosted by the University of South Wales in Cardiff. The theme of the conference was Marketing Relevance which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment? In July 2013, the Royal Welsh College of Music and Drama in Cardiff provided the exciting location where we explored these themes and challenges.