Consumer ethnicity three decades after : a TCR agenda

Visconti, Luca M. and Jafari, Aliakbar and Batat, Wided and Broeckerhoff, Aurelie and Özhan Dedeoglu, Ayla and Demangeot, Catherine and Kipnis, Eva and Lindridge, Andrew and Peñaloza, Lisa and Pullig, Chris and Regany, Fatima and Ustundagli, Elif and Weinberger, Michelle F. (2014) Consumer ethnicity three decades after : a TCR agenda. Journal of Marketing Management, 30 (17-18). pp. 1882-1922. ISSN 0267-257X (https://doi.org/10.1080/0267257X.2014.951384)

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Abstract

Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual paper reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective wellbeing. We identify two gaps accounting for scant transformative contributions. First, today social transformations and conceptual sophistications require a revised vocabulary to provide adequate interpretive lenses. Second, extant work has mostly addressed the subjective level of ethnic identity projects but left untended the meso/macro forces affecting ethnicity (de)stabilisation and personal/collective wellbeing. Our contribution stems from filling both gaps and providing a theory of ethnicity (de)stabilisation that includes migrants as well as non-migrants.

ORCID iDs

Visconti, Luca M., Jafari, Aliakbar ORCID logoORCID: https://orcid.org/0000-0003-4321-2911, Batat, Wided, Broeckerhoff, Aurelie, Özhan Dedeoglu, Ayla, Demangeot, Catherine, Kipnis, Eva, Lindridge, Andrew, Peñaloza, Lisa, Pullig, Chris, Regany, Fatima, Ustundagli, Elif and Weinberger, Michelle F.;
  • Item type:Article
    ID code:49025
    Dates:
    Date
    Event
    1 October 2014
    Published
    8 September 2014
    Published Online
    28 July 2014
    Accepted
    Notes:This is an Accepted Manuscript of an article published in Journal of Marketing Management on 2014, available online: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.951384
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:12 Aug 2014 06:45
    Last modified:19 Nov 2024 01:06
    URI:https://strathprints.strath.ac.uk/id/eprint/49025
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