Quantifying social media engagement : valuable consumer insights for business decision making

Ney, Jillian and Tonner, Andrea (2013) Quantifying social media engagement : valuable consumer insights for business decision making. In: BAM 2013, 2013-09-10 - 2013-09-12.

Abstract

This paper examines social media engagement and valuable consumer insights for business decision making

ORCID iDs

Tonner, Andrea ORCID: https://orcid.org/0000-0002-8436-3946

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	48836
  Dates:	Date Event September 2013 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	25 Jun 2014 15:28
  Last modified:	11 Nov 2024 16:41
  Related URLs:	Event Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/48836