Developing NPD best practice through KTP industry-academia partnerships - a case study of howden
Fain, Nusa and Wagner, Beverly and Liu, Yeyi (2014) Developing NPD best practice through KTP industry-academia partnerships - a case study of howden. In: Proceedings of the DESIGN 2014 13th International Design Conference. The Design Society, Castle Cary.
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his paper discusses a Knowledge Transfer Partnership project between University of Strathclyde and Howden, a UK based manufacturing company. The project aim is to develop a bespoke new product development (NPD) model for the company and the paper discusses the initial analytical steps undertaken to achieve this. Based on interviews with key stakeholders from the company a framework, resulting from in-depth literature study of NPD best-practices, is revised to fit the needs of the company and the relevance of resulting changes discussed.
| Author(s): | Fain, Nusa, Wagner, Beverly and Liu, Yeyi | Item type: | Book Section |
|---|---|
| ID code: | 48830 |
| Keywords: | NPD, knowledge transfer partnerships, new product development best practice, portfolio management, market intelligence, cross-functional cooperation, KTP industry, Engineering design, Marketing. Distribution of products, Engineering (miscellaneous), Marketing |
| Subjects: | Technology > Engineering (General). Civil engineering (General) > Engineering design Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 25 Jun 2014 15:06 |
| Last modified: | 03 Jan 2019 13:35 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/48830 |
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