Developing NPD best practice through KTP industry-academia partnerships - a case study of howden

Fain, Nusa and Wagner, Beverly and Liu, Yeyi; (2014) Developing NPD best practice through KTP industry-academia partnerships - a case study of howden. In: Proceedings of the DESIGN 2014 13th International Design Conference. The Design Society, HRV.

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Abstract

his paper discusses a Knowledge Transfer Partnership project between University of Strathclyde and Howden, a UK based manufacturing company. The project aim is to develop a bespoke new product development (NPD) model for the company and the paper discusses the initial analytical steps undertaken to achieve this. Based on interviews with key stakeholders from the company a framework, resulting from in-depth literature study of NPD best-practices, is revised to fit the needs of the company and the relevance of resulting changes discussed.

Creators(s):	Fain, Nusa, Wagner, Beverly ORCID: https://orcid.org/0000-0001-8025-6580 and Liu, Yeyi;
Item type:	Book Section
ID code:	48830
Keywords:	NPD, knowledge transfer partnerships, new product development best practice, portfolio management, market intelligence, cross-functional cooperation, KTP industry, Engineering design, Marketing. Distribution of products, Engineering (miscellaneous), Marketing
Subjects:	Technology > Engineering (General). Civil engineering (General) > Engineering design Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	25 Jun 2014 15:06
Last modified:	21 Feb 2020 01:20
Related URLs:	Journal or Publication
URI:	https://strathprints.strath.ac.uk/id/eprint/48830
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