Sensing opportunities : is there a need for a managed search process in open innovation?

MacKinven, Stuart and MacBryde, Jillian and Wagner, Beverly (2014) Sensing opportunities : is there a need for a managed search process in open innovation? In: 21st EurOMA Conference, 2014-06-22 - 2014-06-25.

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    Abstract

    This paper attempts to better understand how firms can improve their open innovation capabilities. Specifically this paper focuses on the process of external searching. An in-depth literature review, combined with workshops with companies from the oil and gas sector lead the authors to conclude that firms can improve their innovation performance by having a defined and managed process for their core open innovation activities. Our research shows evidence of open innovation activity, but points to a lack of managed searching processes.