Re-fashioning Kate : the making of a celebrity princess brand

Logan, Ashleigh and Hamilton, Kathy and Hewer, Paul (2013) Re-fashioning Kate : the making of a celebrity princess brand. Advances in Consumer Research, 41. pp. 378-383. ISSN 0098-9258

Abstract

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

ORCID iDs

Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Article
  ID code:	48299
  Dates:	Date Event 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	28 May 2014 10:33
  Last modified:	11 Nov 2024 10:42
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/48299