An analysis of motives for retailer internationalisation to central and eastern Europe

Demirbag, Mehmet and Tatoglu, Ekrem and Kaplan, Gokhan (2001) An analysis of motives for retailer internationalisation to central and eastern Europe. In: Global Business and Technology Association 2001 International Conference in Istanbul, 2001-07-11 - 2001-07-15. (Unpublished)

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Abstract

This paper provides an analysis of motives for retailer internationalisation to central and eastern Europe.

Creators(s): Demirbag, Mehmet, Tatoglu, Ekrem and Kaplan, Gokhan;
Item type:Conference or Workshop Item(Paper)
ID code:46242
Keywords:retailers, global business, European business, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Strategy and Organisation
Depositing user: Pure Administrator
Date deposited:10 Dec 2013 18:36
Last modified:29 Jan 2021 03:21
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URI:https://strathprints.strath.ac.uk/id/eprint/46242
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