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Internatonal market entry strategies of emerging MNEs : a case study of Qatar Telecom

Al-Kaabi, Mohammed and Demirbag, Mehmet and Tatoglu, Ekrem (2010) Internatonal market entry strategies of emerging MNEs : a case study of Qatar Telecom. Journal of East West Business, 16 (2). pp. 146-170. ISSN 1066-9868

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Abstract

Drawing on existing theoretical perspectives and previous research, this study essentially investigated the strategic motives, location choice, and international entry mode strategies of emerging market multinational enterprises based on a case study of a telecom company, Qatar Telecom (Qtel) from the Gulf Cooperation Council. Using empirical findings from the semi-structured interviews, this study has clearly indicated that the main strategic motivation behind Qtel's internationalization was essentially opportunity seeking in terms of enabling market development and generating higher return on investment. Although Qtel used different entry strategies depending on the characteristics of host country markets, the company is more in favor of mergers and acquisitions than greenfield investments.

Item type: Article
ID code: 46137
Keywords: emerging market, multinational enterprise, MNE, Gulf Cooperation Council, telecom industry, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Strategy and Organisation
Depositing user: Pure Administrator
Date deposited: 26 Nov 2013 14:11
Last modified: 16 Feb 2018 03:43
URI: https://strathprints.strath.ac.uk/id/eprint/46137
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