Picture of DNA strand

Pioneering chemical biology & medicinal chemistry through Open Access research...

Strathprints makes available scholarly Open Access content by researchers in the Department of Pure & Applied Chemistry, based within the Faculty of Science.

Research here spans a wide range of topics from analytical chemistry to materials science, and from biological chemistry to theoretical chemistry. The specific work in chemical biology and medicinal chemistry, as an example, encompasses pioneering techniques in synthesis, bioinformatics, nucleic acid chemistry, amino acid chemistry, heterocyclic chemistry, biophysical chemistry and NMR spectroscopy.

Explore the Open Access research of the Department of Pure & Applied Chemistry. Or explore all of Strathclyde's Open Access research...

Strathprints

Internatonal market entry strategies of emerging MNEs : a case study of Qatar Telecom

Al-Kaabi, Mohammed and Demirbag, Mehmet and Tatoglu, Ekrem (2010) Internatonal market entry strategies of emerging MNEs : a case study of Qatar Telecom. Journal of East West Business, 16 (2). pp. 146-170. ISSN 1066-9868

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Drawing on existing theoretical perspectives and previous research, this study essentially investigated the strategic motives, location choice, and international entry mode strategies of emerging market multinational enterprises based on a case study of a telecom company, Qatar Telecom (Qtel) from the Gulf Cooperation Council. Using empirical findings from the semi-structured interviews, this study has clearly indicated that the main strategic motivation behind Qtel's internationalization was essentially opportunity seeking in terms of enabling market development and generating higher return on investment. Although Qtel used different entry strategies depending on the characteristics of host country markets, the company is more in favor of mergers and acquisitions than greenfield investments.

Item type: Article
ID code: 46137
Keywords: emerging market, multinational enterprise, MNE, Gulf Cooperation Council, telecom industry, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Strategy and Organisation
Depositing user: Pure Administrator
Date deposited: 26 Nov 2013 14:11
Last modified: 29 Mar 2019 03:22
URI: https://strathprints.strath.ac.uk/id/eprint/46137
Export data:
CORE (COnnecting REpositories)