The changing nature of marketing research
Wilson, Alan (2011) The changing nature of marketing research. In: Chartered Institute of Marketing Malaysia Seminar Series, 2011-11-15.
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This paper discusses the changing nature of marketing research.
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Item type: Conference or Workshop Item(Paper) ID code: 46110 Dates: DateEventNovember 2011PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 22 Nov 2013 16:30 Last modified: 09 Apr 2024 05:54 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/46110
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