The changing nature of marketing research

Wilson, Alan (2011) The changing nature of marketing research. In: Chartered Institute of Marketing Malaysia Seminar Series, 2011-11-15.

Abstract

This paper discusses the changing nature of marketing research.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	46110
  Dates:	Date Event November 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 16:30
  Last modified:	09 Apr 2024 05:54
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/46110