Applying the acid test of corporate identity management
Fox, Patricia and Balmer, John and Wilson, Alan (2000) Applying the acid test of corporate identity management. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 2000-05-11.
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This paper looks at applying the acid test of corporate identity management
| Author(s): | Fox, Patricia, Balmer, John and Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876 | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 46089 |
| Keywords: | corporate reputation, acid test, corporate identity management, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 22 Nov 2013 12:21 |
| Last modified: | 31 Oct 2019 01:28 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/46089 |
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