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Applying the acid test of corporate identity management

Fox, Patricia and Balmer, John and Wilson, Alan (2000) Applying the acid test of corporate identity management. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 2000-05-11.

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Abstract

This paper looks at applying the acid test of corporate identity management

Item type:	Conference or Workshop Item (Paper)
ID code:	46089
Keywords:	corporate reputation, acid test, corporate identity management, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	22 Nov 2013 12:21
Last modified:	03 Aug 2017 00:34
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/46089
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