Applying the acid test of corporate identity management

Fox, Patricia and Balmer, John and Wilson, Alan (2000) Applying the acid test of corporate identity management. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 2000-05-11.

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Abstract

This paper looks at applying the acid test of corporate identity management

Creators(s): Fox, Patricia, Balmer, John and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;
Item type:Conference or Workshop Item(Paper)
ID code:46089
Keywords:corporate reputation, acid test, corporate identity management, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:22 Nov 2013 12:21
Last modified:29 Oct 2020 02:55
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URI:https://strathprints.strath.ac.uk/id/eprint/46089
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