Applying the acid test of corporate identity management

Fox, Patricia and Balmer, John and Wilson, Alan (2000) Applying the acid test of corporate identity management. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 2000-05-11.

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Abstract

This paper looks at applying the acid test of corporate identity management

ORCID iDs

Fox, Patricia, Balmer, John and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;