Applying the acid test of corporate identity management

Fox, Patricia and Balmer, John and Wilson, Alan (2000) Applying the acid test of corporate identity management. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 2000-05-11.

Abstract

This paper looks at applying the acid test of corporate identity management

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	46089
  Dates:	Date Event May 2000 Published
  Keywords:	corporate reputation, acid test, corporate identity management, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 12:21
  Last modified:	31 Aug 2022 18:00
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/46089