Get personal with your customers

Wilson, Alan (1999) Get personal with your customers. Retail Finance Strategies, 1 (1). p. 17.

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Abstract

An article on tailored marketing strategies to customer needs within the financial services industry

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876;

• Item metadata

  Item type:	Article
  ID code:	46081
  Dates:	Date Event 1999 Published
  Keywords:	marketing, financial services, customer needs, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 11:48
  Last modified:	02 Apr 2021 00:38
  URI:	https://strathprints.strath.ac.uk/id/eprint/46081

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