Information and communication technologies’ adoption : scenarios for success and failure

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2006) Information and communication technologies’ adoption : scenarios for success and failure. In: American Marketing Association Summer Conference, 2006-07-11.

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Abstract

Building on existing literature, this study identifies four different ICT adoption scenarios or conditions based on ICT adoption initiators, ICT adoption motivations, ICT characteristics, organizational environment, and competitive environment and ICT adoption outcomes

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45716
  Dates:	Date Event 2006 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 14:36
  Last modified:	21 Nov 2024 01:37
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45716