Service elimination decision-making and the product life cycle model : project servdrop
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Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2005) Service elimination decision-making and the product life cycle model : project servdrop. In: 12th Biannual Conference of World Marketing Association, 2005-07-05.
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This paper looks at project servdrop and service elimination decision-making and the product life cycle model
ORCID iDs
Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512, Papastathopoulou, Paulina and Avlonitis, George;-
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Item type: Conference or Workshop Item(Paper) ID code: 45713 Dates: DateEvent2005PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 06 Nov 2013 14:25 Last modified: 11 Nov 2024 16:38 URI: https://strathprints.strath.ac.uk/id/eprint/45713
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