Movement, knowledge and consumption within elderly care environments

Stone, Tim and Hewer, Paul and Brownlie, Douglas; Ahluwalia, Rohini and Chartrand, Tanya L. and Ratner, Rebecca K., eds. (2011) Movement, knowledge and consumption within elderly care environments. In: Association for Consumer Research - Building Connections. Conference Proceedings. Association for Consumer Research, GBR, pp. 385-389.

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Consumer research examines how identities are forged through co-constituted marketplace resources (Arnould & Thompson, 2005) with consumers engaged in the production of desirable and expressive identities. Using a bespoke palette of terms, our work investigates how elderly consumers produce frail identities without the luxury of choice within elderly care environments.