The relevance of service dominant logic in the context of private banking/wealth management

Gibson, Stuart and Doherty, Anne Marie (2010) The relevance of service dominant logic in the context of private banking/wealth management. In: 18th International Colloquium on Relationship Marketing, 2010-09-01.

Abstract

This paper looks at the relevance of service dominant logic in the context of private banking/wealth management

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45678
  Dates:	Date Event September 2010 Published
  Keywords:	relevance, service dominant logic, private banking, wealth management, Marketing. Distribution of products, Finance, Marketing, Finance
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Finance
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 09:44
  Last modified:	18 Jan 2023 13:12
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45678