Acculturation to global consumer culture : investigating the role of consumer sociodemographics
Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2011) Acculturation to global consumer culture : investigating the role of consumer sociodemographics. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.
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This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics
ORCID iDs
Carpenter, Jason, Moore, Marguerite, Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X and Alexander, Nicholas;-
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Item type: Conference or Workshop Item(Paper) ID code: 45671 Dates: DateEventJuly 2011PublishedKeywords: global consumer culture, acculturation, consumer sociodemographics, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Nov 2013 16:15 Last modified: 18 Jan 2023 13:12 URI: https://strathprints.strath.ac.uk/id/eprint/45671
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