Acculturation to global consumer culture : investigating the role of consumer sociodemographics

Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2011) Acculturation to global consumer culture : investigating the role of consumer sociodemographics. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.

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Abstract

This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics

Author(s):Carpenter, Jason, Moore, Marguerite, Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X and Alexander, Nicholas
Item type:Conference or Workshop Item(Paper)
ID code:45671
Keywords:global consumer culture, acculturation, consumer sociodemographics, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:05 Nov 2013 16:15
Last modified:08 Jan 2020 19:50
URI:https://strathprints.strath.ac.uk/id/eprint/45671
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