Acculturation to global consumer culture : investigating the role of consumer sociodemographics

Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2011) Acculturation to global consumer culture : investigating the role of consumer sociodemographics. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.

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Abstract

This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics