Acculturation to global consumer culture : investigating the role of consumer sociodemographics
Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2011) Acculturation to global consumer culture : investigating the role of consumer sociodemographics. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.
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This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics
Creators(s): |
Carpenter, Jason, Moore, Marguerite, Doherty, Anne Marie ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45671 |
Keywords: | global consumer culture, acculturation, consumer sociodemographics, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 05 Nov 2013 16:15 |
Last modified: | 02 Dec 2020 03:11 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45671 |
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