Acculturation to global consumer culture : investigating the role of consumer sociodemographics

Carpenter, Jason and Moore, Marguerite and Doherty, Anne Marie and Alexander, Nicholas (2011) Acculturation to global consumer culture : investigating the role of consumer sociodemographics. In: 18th International Conference on Recent Advances in Retailing and Services Science, 2011-07-15 - 2011-07-18.

Abstract

This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45671
  Dates:	Date Event July 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 16:15
  Last modified:	11 Nov 2024 16:38
  URI:	https://strathprints.strath.ac.uk/id/eprint/45671