Modelling brand origin recognition accuracy
Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.
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This paper looks at modelling brand origin recognition accuracy
| Author(s): | Alexander, Nicholas, Moore, Marguerite, Doherty, Anne Marie  ORCID: https://orcid.org/0000-0002-5480-814X and Carpenter, Jason | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 45670 |
| Keywords: | culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 05 Nov 2013 16:12 |
| Last modified: | 08 Jan 2020 19:50 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45670 |
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