Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.

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This paper looks at modelling brand origin recognition accuracy


Alexander, Nicholas, Moore, Marguerite, Doherty, Anne Marie ORCID logoORCID: and Carpenter, Jason;