Modelling brand origin recognition accuracy
Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.
Full text not available in this repository.Request a copyAbstract
This paper looks at modelling brand origin recognition accuracy
ORCID iDs
Alexander, Nicholas, Moore, Marguerite, Doherty, Anne Marie
-
-
Item type: Conference or Workshop Item(Paper) ID code: 45670 Dates: DateEventNovember 2011PublishedKeywords: culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 05 Nov 2013 16:12 Last modified: 18 Jan 2023 13:12 URI: https://strathprints.strath.ac.uk/id/eprint/45670
CORE (COnnecting REpositories)