Modelling brand origin recognition accuracy
Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.
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This paper looks at modelling brand origin recognition accuracy
Creators(s): |
Alexander, Nicholas, Moore, Marguerite, Doherty, Anne Marie ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45670 |
Keywords: | culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 05 Nov 2013 16:12 |
Last modified: | 20 Nov 2020 02:47 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45670 |
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