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Fintech: Open Access research exploring new frontiers in financial technology

Strathprints makes available Open Access scholarly outputs by the Department of Accounting & Finance at Strathclyde. Particular research specialisms include financial risk management and investment strategies.

The Department also hosts the Centre for Financial Regulation and Innovation (CeFRI), demonstrating research expertise in fintech and capital markets. It also aims to provide a strategic link between academia, policy-makers, regulators and other financial industry participants.

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Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.

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This paper looks at modelling brand origin recognition accuracy