Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.

Abstract

This paper looks at modelling brand origin recognition accuracy

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45670
  Dates:	Date Event November 2011 Published
  Keywords:	culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 16:12
  Last modified:	19 Aug 2021 09:56
  URI:	https://strathprints.strath.ac.uk/id/eprint/45670