Modelling brand origin recognition accuracy

Alexander, Nicholas and Moore, Marguerite and Doherty, Anne Marie and Carpenter, Jason (2011) Modelling brand origin recognition accuracy. In: Thought Leaders in Brand Management 7th International Conference, 2011-11-20.

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Abstract

This paper looks at modelling brand origin recognition accuracy

Alexander, Nicholas, Moore, Marguerite, Doherty, Anne Marie

and Carpenter, Jason;

Item metadata

Item type:	Conference or Workshop Item(Paper)
ID code:	45670
Dates:	Date Event November 2011 Published
Keywords:	culture, retailer-as-brand, brand , origin, cosmopolitanism, ethnocentrism, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	05 Nov 2013 16:12
Last modified:	21 May 2021 01:07
URI:	https://strathprints.strath.ac.uk/id/eprint/45670

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