An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings
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Kostopoulos, Giannis and Gounaris, Spiros (2008) An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings. In: 37th EMAC Annual Conference 2008, 2008-06-03.
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Kostopoulos, Giannis and Gounaris, Spiros
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Item type: Conference or Workshop Item(Paper) ID code: 45618 Dates: DateEvent2008PublishedSubjects: Social Sciences > Commerce Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 16:34 Last modified: 11 Nov 2024 16:38 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45618
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