Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid

Wilson, Alan (1989) Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid. [Review] (https://doi.org/10.1080/0267257X.1989.9964101)

Abstract

Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Review
  ID code:	45579
  Dates:	Date Event 1989 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:57
  Last modified:	29 Nov 2025 01:12
  URI:	https://strathprints.strath.ac.uk/id/eprint/45579