Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid

Wilson, Alan (1989) Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid. [Review]

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Abstract

Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid