Marketing Strategies for Services edited by Michel Kostecki
Wilson, Alan (1994) Marketing Strategies for Services edited by Michel Kostecki. [Review]
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Abstract
Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2
| Author(s): | Wilson, Alan  ORCID: https://orcid.org/0000-0002-5491-1876 | Item type: | Review |
|---|---|
| ID code: | 45575 |
| Keywords: | marketing strategies, services, Marketing. Distribution of products, Business, Management and Accounting(all) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 04 Nov 2013 11:43 |
| Last modified: | 26 Jan 2020 07:47 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45575 |
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