Marketing Strategies for Services edited by Michel Kostecki

Wilson, Alan (1994) Marketing Strategies for Services edited by Michel Kostecki. [Review] (https://doi.org/10.1080/0267257X.1994.9964321)

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Abstract

Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2