Marketing Strategies for Services edited by Michel Kostecki

Wilson, Alan (1994) Marketing Strategies for Services edited by Michel Kostecki. [Review] (https://doi.org/10.1080/0267257X.1994.9964321)

Abstract

Alan Wilson reviews Marketing Strategies for Services edited by Michel Kostecki (Pergamon Press, 1994) £37.00. ISBN 0 08 042389 2

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Review
  ID code:	45575
  Dates:	Date Event 1994 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:43
  Last modified:	11 Nov 2024 10:32
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/45575