Ethnography for Marketers: A Guide to Consumer Immersion

Wilson, Alan (2007) Ethnography for Marketers: A Guide to Consumer Immersion. [Review]

Abstract

A book review of Ethnography for marketers: a guide to consumer immersion by Hy Mariampolski. Sage Publications, London 2006

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Review
  ID code:	45573
  Dates:	Date Event 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 11:36
  Last modified:	11 Nov 2024 10:32
  URI:	https://strathprints.strath.ac.uk/id/eprint/45573