Key account management orientation and its implications : a conceptual and empirical examination

Tzempelikos, Nektarios and Gounaris, Spiros (2009) Key account management orientation and its implications : a conceptual and empirical examination. In: 38th EMAC Annual Conference 2009, 2009-06-02.

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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  Item type:	Conference or Workshop Item(Paper)
  ID code:	45557
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 10:27
  Last modified:	11 Nov 2024 16:38
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45557