Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches

Avlonitis, George and Gounaris, Spiros and Koritos, Christos; (2010) Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches. In: AMA Winter Educators Conference 2010. American Marketing Association, USA, pp. 91-92. ISBN 9781617384271

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Book Section
  ID code:	45553
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 10:03
  Last modified:	11 Nov 2024 14:53
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/45553