Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches

Avlonitis, George and Gounaris, Spiros and Koritos, Christos; (2010) Effects of online store atmospheric qualities on consumer behavior : holistic vs. experimental approaches. In: AMA Winter Educators Conference 2010. American Marketing Association, USA, pp. 91-92. ISBN 9781617384271

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Avlonitis, George, Gounaris, Spiros

and Koritos, Christos;

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Item type:	Book Section
ID code:	45553
Dates:	Date Event 2010 Published
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	04 Nov 2013 10:03
Last modified:	11 Nov 2024 14:53
Related URLs:	Publisher
URI:	https://strathprints.strath.ac.uk/id/eprint/45553

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