Re-fashioning Kate : the making of a celebrity princess brand

Logan, Ashleigh and Hamilton, Kathy and Hewer, Paul (2013) Re-fashioning Kate : the making of a celebrity princess brand. In: Association for Consumer Research Conference 2013, 2013-10-03 - 2013-10-05. (In Press)

Abstract

We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45414
  Dates:	Date Event 2013 Published 2013 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	25 Oct 2013 13:31
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45414