Towards a better understanding of the low income consumer

Hamilton, K.L. and Catterall, M. (2005) Towards a better understanding of the low income consumer. Advances in Consumer Research, 32 (1). pp. 627-632. ISSN 0098-9258

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Abstract

Research on low-income or poorer consumers and the disadvantages that they encounter in the marketplace is the focus of this paper. A number of commonly held beliefs about low-income consumers need to be challenged but since these consumers are not high priority as target markets there is little investment in the market research that might go some way to dispel them. This paper aims to challenge some of these beliefs and to suggest how this research might be further developed by drawing together research and theories from a range of disciplines including consumer research, psychology and sociological constructs.

ORCID iDs

Hamilton, K.L. ORCID: https://orcid.org/0000-0002-5342-6166

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• Item metadata

  Item type:	Article
  ID code:	4533
  Dates:	Date Event 2005 Published
  Keywords:	consumers, low incomes, consumer research, marketing, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	23 Jan 2008
  Last modified:	30 Mar 2023 01:18
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/4533