Towards a better understanding of the low income consumer
Hamilton, K.L. and Catterall, M. (2005) Towards a better understanding of the low income consumer. Advances in Consumer Research, 32 (1). pp. 627-632. ISSN 0098-9258
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Abstract
Research on low-income or poorer consumers and the disadvantages that they encounter in the marketplace is the focus of this paper. A number of commonly held beliefs about low-income consumers need to be challenged but since these consumers are not high priority as target markets there is little investment in the market research that might go some way to dispel them. This paper aims to challenge some of these beliefs and to suggest how this research might be further developed by drawing together research and theories from a range of disciplines including consumer research, psychology and sociological constructs.
ORCID iDs
Hamilton, K.L. ORCID: https://orcid.org/0000-0002-5342-6166 and Catterall, M.;-
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Item type: Article ID code: 4533 Dates: DateEvent2005PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 23 Jan 2008 Last modified: 02 Oct 2024 00:18 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/4533