International retail franchising : an agency theory perspective
Doherty, Anne Marie and Quinn, Barry (1999) International retail franchising : an agency theory perspective. International Journal of Retail and Distribution Management, 27 (6). pp. 224-236. ISSN 0959-0552 (https://doi.org/10.1108/09590559910278588)
Full text not available in this repository.Request a copyAbstract
International retailers are increasingly using franchising as a means of entering foreign markets. However, international retail franchising lacks a conceptual basis from which an explanation of the major elements of this activity can be generated. Agency theory and its major premises of information asymmetry, monitoring costs, moral hazard and opportunism, are introduced in an attempt to provide an initial effort at bridging this conceptual gap. The paper reviews international retailing and franchise research before explaining agency theory. A discussion follows on how agency theory can explain major elements of international franchise activity of retail firms such as the international retail franchise process and the operationalisation of the international retail franchise system.
-
-
Item type: Article ID code: 45222 Dates: DateEvent1 August 1999PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 17 Oct 2013 10:27 Last modified: 11 Aug 2024 00:59 URI: https://strathprints.strath.ac.uk/id/eprint/45222