Consuming gardens: Representations of paradise, nostalgia and postmodernism
Hewer, P.A. (2003) Consuming gardens: Representations of paradise, nostalgia and postmodernism. Advances in Consumer Research, 6. pp. 327-331. ISSN 0098-9258
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Abstract
This paper unravels the types of relationships people have with their gardens. This is achieved through a review of previous literature on the topic, coupled with a theoretical contextualisation which utilises postmodern concepts, notably that of Jameson's 'nostalgic return' (1989). To illustrate the relevance of these concepts to an understanding of gardening the paper turns to a number of gardening 'texts' and 'spaces' to decipher the ways in which gardens are consumed within contemporary culture. It argues that representations of gardens cohere around two key motifs: the search for paradise and the imagined return to a long-forgotten past.
Creators(s): |
Hewer, P.A. ![]() | Item type: | Article |
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ID code: | 4508 |
Keywords: | market research, consumers, garening, gardens, postmodernism, Marketing. Distribution of products, Economics and Econometrics, Applied Psychology, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 28 Jan 2008 |
Last modified: | 27 Dec 2020 01:32 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/4508 |
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