Identity in motion: an exploratory study of conspicious consumption among car cruisers

Brownlie, D. and Hewer, P.A. and Treanor, S. (2006) Identity in motion: an exploratory study of conspicious consumption among car cruisers. Finanza Marketing e Produzione, 5. pp. 99-107. ISSN 1593-2230

Abstract

For some people brands are consumed for their difference. For others cars are consumed simply with indifference. However, of interest to this study are those for whom the mere presence of brand signs and symbols demands an act of agency - that of debadging which we believe signals, not only a desire to stand out from the crowd but more importantly to affiliate with others.

ORCID iDs

Hewer, P.A. ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Article
  ID code:	4505
  Dates:	Date Event 2006 Published
  Notes:	Special Issue: 34th EMAC Conference Milan Rejuvenating Marketing: Contamination, Innovation, Integration
  Keywords:	branding, consumer research, car industry, cars, conspicious consumption, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	28 Jan 2008
  Last modified:	18 Jan 2023 08:35
  URI:	https://strathprints.strath.ac.uk/id/eprint/4505