Identity in motion: an exploratory study of conspicious consumption among car cruisers
Brownlie, D. and Hewer, P.A. and Treanor, S. (2006) Identity in motion: an exploratory study of conspicious consumption among car cruisers. Finanza Marketing e Produzione, 5. pp. 99-107. ISSN 1593-2230
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For some people brands are consumed for their difference. For others cars are consumed simply with indifference. However, of interest to this study are those for whom the mere presence of brand signs and symbols demands an act of agency - that of debadging which we believe signals, not only a desire to stand out from the crowd but more importantly to affiliate with others.
ORCID iDs
Brownlie, D., Hewer, P.A.
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Item type: Article ID code: 4505 Dates: DateEvent2006PublishedNotes: Special Issue: 34th EMAC Conference Milan Rejuvenating Marketing: Contamination, Innovation, Integration Keywords: branding, consumer research, car industry, cars, conspicious consumption, Marketing. Distribution of products Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 28 Jan 2008 Last modified: 18 Jan 2023 08:35 URI: https://strathprints.strath.ac.uk/id/eprint/4505
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