Identity in motion: an exploratory study of conspicious consumption among car cruisers
Brownlie, D. and Hewer, P.A. and Treanor, S. (2006) Identity in motion: an exploratory study of conspicious consumption among car cruisers. Finanza Marketing e Produzione, 5. pp. 99-107. ISSN 1593-2230
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For some people brands are consumed for their difference. For others cars are consumed simply with indifference. However, of interest to this study are those for whom the mere presence of brand signs and symbols demands an act of agency - that of debadging which we believe signals, not only a desire to stand out from the crowd but more importantly to affiliate with others.
| Creators(s): |
Brownlie, D., Hewer, P.A.  ORCID: https://orcid.org/0000-0002-7661-8195 and Treanor, S.;
| Item type: | Article |
|---|---|
| ID code: | 4505 |
| Notes: | Special Issue: 34th EMAC Conference Milan Rejuvenating Marketing: Contamination, Innovation, Integration |
| Keywords: | branding, consumer research, car industry, cars, conspicious consumption, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 28 Jan 2008 |
| Last modified: | 17 Dec 2020 01:37 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/4505 |
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