Social Enterpriser and Entrepreneurial Marketing: Myth or Reality

Shaw, E. (2004) Social Enterpriser and Entrepreneurial Marketing: Myth or Reality. Qualitative Market Research: An International Journal, 7 (3). pp. 194-205. ISSN 1352-2752 (http://dx.doi.org/10.1108/13522750410540209)

Abstract

This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as "entrepreneurial". This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness of their activities, their not-for-profit orientation and challenges posed by social exclusion impact on their marketing activities.

ORCID iDs

Shaw, E. ORCID: https://orcid.org/0000-0002-6614-6729

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• Item metadata

  Item type:	Article
  ID code:	4487
  Dates:	Date Event 2004 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	22 Jan 2008
  Last modified:	11 Nov 2024 08:42
  URI:	https://strathprints.strath.ac.uk/id/eprint/4487