Hospitality and travel brands : the nature and implications of user generated content

Wilson, Alan and Murphy, Hilary and Cambra-Fierro, Jesus (2011) Hospitality and travel brands : the nature and implications of user generated content. In: 12th International Research Symposium on Service Excellence in Management, 2011-06-02 - 2011-06-05, Cornell University. Cornell’s Center for Hospitality Research and the School of Hotel Administration.

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Abstract

This paper discusses hospitality and travel brands.