Hospitality and travel brands : the nature and implications of user generated content
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Wilson, Alan and Murphy, Hilary and Cambra-Fierro, Jesus (2011) Hospitality and travel brands : the nature and implications of user generated content. In: 12th International Research Symposium on Service Excellence in Management, 2011-06-02 - 2011-06-05, Cornell University. Cornell’s Center for Hospitality Research and the School of Hotel Administration.
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This paper discusses hospitality and travel brands.
ORCID iDs
Wilson, Alan
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Item type: Conference or Workshop Item(Paper) ID code: 44321 Dates: DateEvent4 June 2011PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 08 Jul 2013 14:16 Last modified: 11 Nov 2024 16:37 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/44321
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