Hospitality and travel brands : the nature and implications of user generated content

Wilson, Alan and Murphy, Hilary and Cambra-Fierro, Jesus (2011) Hospitality and travel brands : the nature and implications of user generated content. In: 12th International Research Symposium on Service Excellence in Management, 2011-06-02 - 2011-06-05, Cornell University. Cornell’s Center for Hospitality Research and the School of Hotel Administration.

Abstract

This paper discusses hospitality and travel brands.

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	44321
  Dates:	Date Event 4 June 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Jul 2013 14:16
  Last modified:	11 Nov 2024 16:37
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/44321