Call centres: the attitudes of the grey market

Grougiou, V. and Wilson, A.M. (2004) Call centres: the attitudes of the grey market. Journal of Customer Behaviour, 3 (2). pp. 147-164. ISSN 1475-3928

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Official URL: http://dx.doi.org/10.1362/1475392041829519

Abstract

Service organisations are making increasing use of alternative service delivery channels such as the Internet and call centres. At the same time, developed countries are facing rapidly changing demographic trends with an increasing number of grey citizens who grew up in an age of face to face contact with service suppliers. This paper reports on a programme of UK based qualitative research looking at the grey market's perceptions of the call centre delivery channel. The paper discusses the difficulties faced by the grey market in using the call centres and suggests that more research on the area is urgently required if service organisations are going to address the issues raised and effectively satisfy the needs of this growing market segment.

ORCID iDs

Grougiou, V. and Wilson, A.M.

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Item metadata

Item type:	Article
ID code:	4430
Dates:	Date Event 2004 Published
Keywords:	customers, customer satisfaction, call centres, marketing, grey market, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	13 Nov 2007
Last modified:	13 May 2021 00:32
URI:	https://strathprints.strath.ac.uk/id/eprint/4430

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