An interaction perspective on strategy content

Sminia, Harry; Ghauri, P.N. and S.T. Cavusgil, eds. (1999) An interaction perspective on strategy content. In: International marketing and purchasing. Advances in International Marketing . JAI Press, Greenwich, CT, pp. 311-323. ISBN 9780762303182

Abstract

This chapter looks at the interaction perspective on strategy content

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• Item metadata

  Item type:	Book Section
  ID code:	44057
  Dates:	Date Event 1999 Published
  Keywords:	interaction perspective, strategy content, international marketing, purchasing, Management. Industrial Management, Marketing. Distribution of products
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Pure Administrator
  Date deposited:	17 Jun 2013 09:12
  Last modified:	18 Jan 2023 12:21
  URI:	https://strathprints.strath.ac.uk/id/eprint/44057