An interaction perspective on strategy content
Sminia, Harry; Ghauri, P.N. and , S.T. Cavusgil, eds. (1999) An interaction perspective on strategy content. In: International marketing and purchasing. Advances in International Marketing . JAI Press, Greenwich, CT, pp. 311-323. ISBN 9780762303182
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This chapter looks at the interaction perspective on strategy content
Creators(s): | Sminia, Harry; Ghauri, P.N. and , S.T. Cavusgil | Item type: | Book Section |
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ID code: | 44057 |
Keywords: | interaction perspective, strategy content, international marketing, purchasing, Management. Industrial Management, Marketing. Distribution of products |
Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Strategy and Organisation |
Depositing user: | Pure Administrator |
Date deposited: | 17 Jun 2013 09:12 |
Last modified: | 21 Oct 2020 01:55 |
URI: | https://strathprints.strath.ac.uk/id/eprint/44057 |
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