Using the 'oval mapping process' to identify strategic issues and formulate effective strategies

Bryson, John and Ackermann, Fran and Eden, Colin and Finn, Charles; (1995) Using the 'oval mapping process' to identify strategic issues and formulate effective strategies. In: Strategic planning for public and nonprofit organisations. Jossey Bass, San Francisco, pp. 257-275.

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Abstract

This chapter looks at using the 'oval mapping process' to identify strategic issues and formulate effective strategies