Integrate to innovate - reorganizaing for successful new product development

Fain, Nusa and Kovacevic, Ahmed and Fairbairn, Jim; (2012) Integrate to innovate - reorganizaing for successful new product development. In: Leading innovation through design. UNSPECIFIED.

Abstract

This paper looks at reorganizaing for successful new product development

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• Item metadata

  Item type:	Book Section
  ID code:	43563
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Technology > Mechanical engineering and machinery
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 Apr 2013 14:19
  Last modified:	11 Nov 2024 14:51
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/43563