Integration mechanisms affecting the R&D-marketing interface in SMEs of growing economies : the case of Slovenia

Fain, Nusa and Mavric, Tanja and Duhovnik, Joze and Schoormans, Jan (2008) Integration mechanisms affecting the R&D-marketing interface in SMEs of growing economies : the case of Slovenia. In: Proceedings of 7th international symposium on tools and methods of competitive engineering - TMCE 2008. UNSPECIFIED.

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Abstract

This paper looks at the Integration mechanisms affecting the R&D-marketing interface in SMEs of growing economies in Slovenia