Islamic marketing : insights from a critical perspective

Jafari, Aliakbar; Tadajewski, Mark and Cluley, Robert, eds. (2013) Islamic marketing : insights from a critical perspective. In: New Directions in Critical Marketing Studies. SAGE Publications Ltd, pp. 155-168. ISBN 9781446273265

Abstract

This paper seeks to encourage a critical dialogue - it invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance our understanding of multiple marketing and market dynamics in Muslim societies. The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self-critique. The paper highlights the constructive value of critical approach to the development of marketing theory and practice. This paper reflects the author’s personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

ORCID iDs

Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911

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• Item metadata

  Item type:	Book Section
  ID code:	43446
  Dates:	Date Event October 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	10 Apr 2013 10:02
  Last modified:	11 Nov 2024 14:51
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/43446