The role of the user and the society in new product development

Fain, Nusa and Moes, Niels and Duhovnik, Joze (2010) The role of the user and the society in new product development. Strojniski Vestnik, 56 (7-8). pp. 521-530. ISSN 0039-2480

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    Abstract

    Within the knowledge-based economy several institutions are involved in product innovation processes. Literature study has shown that the most researched and cited are the industry-universitygovernment relations, presented in the Triple Helix model of institutional relations within new product development (NPD). Based on a case study of the Academic Virtual Enterprise, we have put the sole input of these institutions in NPD into question. We have tested and supported the claim that the user and the society are equal partners in the product innovation process. We have put forward the Fourfold Helix model that features a new formation of institutional relations where special focus is placed on the involvement of the user and the society in NPD.

    Author(s):Fain, Nusa, Moes, Niels and Duhovnik, Joze
    Item type:Article
    ID code:42606
    Keywords:triple helix, fourfold helix, european global product realization course, society, market pull, technology push, industry-government relations, higher-education, innovation, Marketing. Distribution of products, Commerce, Mechanics of Materials, Mechanical Engineering
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Social Sciences > Commerce
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:18 Jan 2013 15:00
    Last modified:28 Jan 2020 03:40
    URI:https://strathprints.strath.ac.uk/id/eprint/42606
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