When motherhood is too hard to face : anti-consumption in difficult pregnancy

Tonner, Andrea; Gürhan-Canli, Zeynep and Otnes, Cele and Zhu, Rui (Juliet), eds. (2012) When motherhood is too hard to face : anti-consumption in difficult pregnancy. In: NA - Advances in Consumer Research Volume 40. NA - Advances in Consumer Research, 40 . Association for Consumer Research, USA, pp. 357-362.

Abstract

This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with motherhood ideals it finds that avoiding consumption is central to managing women's resultant 'othered' state and therefore that anti-consumption must be considered within conceptualisations of liminal consumption.

ORCID iDs

Tonner, Andrea ORCID: https://orcid.org/0000-0002-8436-3946

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• Item metadata

  Item type:	Book Section
  ID code:	40967
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	24 Aug 2012 10:53
  Last modified:	11 Nov 2024 14:53
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/40967