Labour of love : reforging community ownership and identity
Tools
Alexander, Matthew and Hamilton, Kathy (2012) Labour of love : reforging community ownership and identity. In: Association of Consumer Research, 2012-10-04 - 2012-10-06.
Full text not available in this repository.Request a copyAbstract
This film focuses on consumer adoption of train stations and demonstrates how the local community can work with market forces to retain a sense of place through environment enhancements. In contrast to studies on guerrilla community activity, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits
ORCID iDs
Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056 and Hamilton, Kathy ORCID: https://orcid.org/0000-0002-5342-6166;-
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Item type: Conference or Workshop Item(Other) ID code: 40763 Dates: DateEvent4 October 2012PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 06 Aug 2012 14:56 Last modified: 11 Nov 2024 16:34 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/40763
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