Small tourism business and e-commerce: victorian tourism online

King, Brian and Morrison, Alison J. (2002) Small tourism business and e-commerce: victorian tourism online. Tourism and Hospitality Research, 4 (2). pp. 104-115. ISSN 1467-3584

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Abstract

The success of many destination marketing initiatives is dependent upon the effective engagement of a significant proportion of small tourism businesses. This represents a significant challenge for public sector agencies charged with the development and implementation of such initiatives, many of which have deliberately integrated e-commerce components in response to the re-engineering of tourism market places and supply chains. Drawing on associated literature and empirical research presented in the form of a case study, this paper makes a contribution towards understanding and knowledge pertaining to small tourism businesses, their engagement in e-commerce practices and consequential interaction with destination marketing organizations.

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