Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

A franchise: a resource rich small service firm?

Lashley, Conrad and Morrison, Alison J. (2003) A franchise: a resource rich small service firm? Services Industries Journal, 23 (4). pp. 135-148. ISSN 0264-2069

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Internationally, the small firm community has been the focus of attention from academics and policy makers for several decades. On the other hand, franchising of services is a relative newcomer, particularly in the United Kingdom, and has not received the attention that this form of business organization warrants. This article investigated the extent to which franchising represents the intelligent leverage of reources by small firm owner-operator franchisees, focusing on one major benchmark franchisor in the UK - McDonald's Restaurants Ltd. The article enables the exploration of the profile of individuals attracted to franshising and the associated resources, costs, tensions and contradictions, and moves discussion towards conclusions based on a resource scarcity/efficiency thesis from the dual perspectives of the franchisee and franchisor.