Entrepreneurship and sustainable tourism : a case study of the houseboats of Kerala

Kokkranikal, Jithendran J. and Morrison, Alison J. (2002) Entrepreneurship and sustainable tourism : a case study of the houseboats of Kerala. Tourism and Hospitality Research, 4 (1). pp. 7-20. ISSN 1467-3584

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Abstract

Within developing countries it has been identified that one means of achieving sustainable tourism is through the effective engagement of local communities. In particular, this involves the encouragement of indigenous entrepreneurship, often in the forms of self-employment and small-scale enterprises. The aim is to maximise potential economic and social benefits of tourism development within the host destinations. This paper provides a conceptual framework and descriptive case study within which to analyse an example of indigenous entrepreneurship as evidence in the operators of a houseboat tourism product in the State of Kerala, India. Conclusions are drawn relative to the sustainability of both the product and indigenous entrepreneurial activity

Author(s):Kokkranikal, Jithendran J. and Morrison, Alison J.
Item type:Article
ID code:4021
Keywords:entrepreneurship, sustainable tourism, Kerala, indigenous entrepreneurship, small scale enterprise, Commerce, Tourism, Leisure and Hospitality Management, Geography, Planning and Development
Subjects:Social Sciences > Commerce
Department:Strathclyde Business School > Hospitality and Tourism Management
Depositing user: Strathprints Administrator
Date deposited:28 Aug 2007
Last modified:10 Oct 2019 00:28
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URI:https://strathprints.strath.ac.uk/id/eprint/4021
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